Our themes & competencies


The development of new business models and the forward-looking orientation of established sources of income are at the centre of our activities. Both as consultants at the side of a wide variety of companies and as entrepreneurs, we throw the broad competence of our team into the limelight.



The balance between evolution and disruption is difficult to strike in the different and vast technology landscapes. We see ourselves as a reliable partner who "always has his ear" on the rail within a strong network and recognizes technology trends at an early stage and makes them usable NOW.

While technology is important, it´s what we do with it that truly matters.


We open up new sales channels for your products and services or we ensure that your established channels are used more effectively. Many years of experience in sectors such as telecommunications, sports, consumer electronics, retail, events and eCommerce are available to you as partners, service providers or for creative exchange.



Business success depends on the right communication at the right time, with relevant messages. We offer online, social media, on-the-ground and TV communication which we implement holistically and purposefully through cooperation, ideation, storytelling, production and lead management.

Relevant. Multi-Channel. Cooperativ


The new present requires a new way of thinking in the design and structuring of human resources. This approach begins with the recruitment of new employees and is an elementary component of corporate management.



- Cultural Recruiting

- New Governance

- change management

- creative hotspots

Visit New Work!


We are highly relevant to the everyday lives of consumers. We offer broad expertise in various industries for the implementation of wide-ranging communication and sales projects.

We combine new business models, technology, sales and creative communication at major events with several hundred thousand visitors. Especially in the fashion industry we offer the opportunity to open up new distribution channels.

"Let us enternain you"


For about 20 million club athletes in Germany we offer a unique official access to athletes, clubs and associations with our own Ecossystem "Klubsport" at the side of our partner Deutsche Spordausweis GmbH. In addition, we cooperate very closely with 7Sports from the Pro7Sat1 media group and the sports marketing portal Sponsoo from Hamburg. Through these options we are able to achieve various goals for you in the sports environment.

Just play. Have fun.
Enjoy the game


Very good education is the prerequisite for later success. The foundation stone for this must be laid today. We bundle our competences with those of our partners to actively participate in the modernisation of education. We orchestrate modernisation projects with our own technical and didactic experience and are an important hub for educational institutions and organisations in a service network. 

"Learn. Unlearn.Repeat

Our customers & partners

"We like the way the team at The New Now thinks and appreciate the close cooperation."

Stefan Zant, CEO


A unique team is looking forward to new challenges 


Founder & CEO


Founder & CMO


Founder & COO


Head of Business Development


Head of Sales


Head of Innovation




Head of HR


Lifestyle Expert

Our Focus


Every successful business requires inspiration, ambition, empathy, presence, analytical skills, diplomacy and experience.

THE NEW NOW is a lively hub at the interface between the thematic areas: Digitalization, Sales and Change Management.


We are a crystallization point for new ideas, innovation and the implementation of interdisciplinary projects.


Our highly motivated team of experts applies its broad knowledge in the areas of business development, sales, technology and leadership.

Our portfolio consists of components such as consulting, various marketing options and our own platforms.


We offer your products a stage in new interdisciplinary formats and celebrate them!


From development to the end of a product life cycle, we support you in every phase. Ideation, implementation, ramp-up, marketing and after-sales are among our competencies. 


No matter if your project is already running or if you need initial help, it is always worth contacting us to find out whether we can support you with marketing, storytelling, project management or change management.


The New Now GmbH, Venloer Str. 233a, 50823 Köln